Monday, January 19, 2015

National Law Enforcement Appreciation

Law Enforcement Appreciation With A Local Twist

Kids 12 & under should draw a picture or write
a letter about to a police man or deputy. Deadline
is January 30, 2015, for random winners to be
drawn for a goodie bag of prizes.
Release Date: January 8, 2015
Media Contact: Lori Mizushima/970.683.5703

We had to do something. That was the resounding statement among employees and ownership at the local Big O Tire stores. With January 9, 2015, having been designated Law Enforcement Appreciation Day (L.E.A.D.), it seemed the right time to launch a community wide campaign. This campaign invites Mesa County residents to join Big O Tires employees in supporting local law enforcement during the first National Law Enforcement Appreciation Day.  Big O Tires will extend our campaign out for three weeks to include a children's drawing contest and giveaways at the three local stores.

"In light of the national controversies that have recently occurred, we felt that it would be appropriate to show our support for police personnel in hopes of encouraging positive feedback for these men and women," said Big O Tires Owner, Kevin Brooks.

January 9 through January 30, children age 12 and under are encouraged to submit drawings illustrating what police officers mean to him/her. Of these submissions, 18 will be randomly selected to receive goodie-bags filled with fun and educational items. The children's drawings will be distributed to Mesa County law enforcement in an effort to provide support to the men and women working to serve our community.

"Although our campaign lasts three weeks, we hope that we can encourage appreciation year-round," said Brooks.  Adding, Big O Tires will be hosting additional events to support law enforcement in Mesa County and across the Western Slope throughout the year. Kevin owns 9 stores on the Western Slope, and plans to engage them all in a variety of positive outreach toward law enforcement throughout 2015.

To help support Mesa County law enforcement, use the #MCSupportsPolice on social media sites. Big O Tires has posted a supporting image ( that people can change their profile picture to for the next two weeks as an outward show of support for local law enforcement. And, people should visit these three Big O Tire locations in Grand Junction, where children's drawings of what a police officer means to them, will be collected:

215 N 3rd Street 2894 North Avenue 2462 Hwy 6 & 50